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Advertising Slogans

"See the unexpected."

"Brilliant new breed of car."

"Award for excellence in
American design."

"Excitingly personal,
unexpectedly practical, with a
wide list of options to make it
even more luxurious or give it
even more sports car

"Mustangers have more fun!"
Oh, to go back to the year 1964...

The Mustang was introduced on April 17, 1964

A base model 1964½ Mustang Coupe with the standard 6 cylinder, 3 speed manual transmission started out at $2,368. Customers loved the fact that they could purchase an affordable sporty vehicle while they could still have the look of style and elegance in their vehicle. As one Mustang owner explained, "It's a four passenger sports car with trunk space AND it doesn't cost an arm and a leg. It handles like it was made in Italy and goes like Mr. Eliminator...and at the same time it is solid, tough, nimble and rides like a little fat cloud".

Within a few weeks after introducing the Mustang, Ford dealers broke sales record after sales record. By July, 1964 100,000 Mustang Coupes and Convertibles had moved through the assembly lines. No other car had skyrocketed so quickly into the ranks of the top sellers.

What was the appeal of the Mustang? Every Mustang included luxury features that were unavailable - or available at extra cost in other cars

Some of these features included:

  • padded instrument panel
  • sports steering wheel
  • light in the glove compartment
  • cigarette lighter
  • deep foam bucket seats
  • all-vinyl upholstery
  • front arm rests
  • wall-to-wall carpeting
  • floor-shift
  • 2 automatic courtesy lights
  • full wheel covers
  • 170 cubic inch inline six cylinder engine
  • plus more

Additionally, the Mustang was "designed to be designed by you", which made reference to the several options available to customize the Mustang.

Back in 1964, you could have the following options included on your Mustang for these 1964 prices (wow, to have these options for these prices nowadays!):

  • 260 cubic inch V-8 (164 hp) - $116.00
  • 289 cubic-inch V-8 (210 hp) - $181.70
  • Cobra High Performance 289 (271 hp) - $437.80
  • Special handling package of heavy-duty shocks, springs, stabilizer bar and "quick" steering - $38.60
  • Combination clock and tachometer on the steering column - $70.80
  • Removal of chrome off the side in lieu of a nice paint stripe and rocker panel moldings - $27.70
  • Whitewall tires - $33.90

"The Mustang four-seater starts life with the kind of equipment and options most cars take years to come by" says a Mustang owner. Indeed, the Mustang phenomenon had begun.

By August, 1964 the striking new 2+2 Fastback body style was in it's final design and tooling stages and was about to join the Coupe and Convertible craze.

By 1967, there were 1.5 million Mustangs on the roads, both in the U.S. and abroad. Between 1964 and 1973, over 3 million Mustangs had sold.

The History of the Ford Mustang

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